R2H LIVE (Release-to-Home) is India’s first OTT marketplace–based content release platform, rather than a conventional OTT mobile application.

It enables creators to release their work directly to home audiences without relying on theatres, middlemen, or restrictive OTT gatekeeping. Operating as a decentralised ecosystem, R2H LIVE allows creators to retain control over content release, visibility, and monetisation.

Built with a TV-first approach, R2H LIVE prioritises shared, family-centric viewing, while web and mobile devices serve as supporting screens. This model ensures wider reach, transparent access, and a creator-friendly path to audience engagement.

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Traditional OTT platforms typically:

• ✖ Acquire a limited catalogue of content rights through high upfront investments, restricting openness and variety
• ✖ Operate with opaque and complex commercial terms
• ✖ Control content visibility through algorithm-driven promotion and suppression

R2H LIVE works differently:

• ✔ Operates as an open digital marketplace, not a closed catalogue
• ✔ Allows creators to upload, manage, and release their own content with simple workflows (without algorithm dependency)
• ✔ Supports creator-selected revenue models (PPV, rental, ads, subscription, or hybrid)
• ✔ Enables creators to earn from Day 1, subject only to basic compliance and minimum thresholds
• ✔ Ensures transparent content visibility with no forced curation or algorithmic suppression

• ✔ Deep integration with MYIIO and EXHIBIIO, extending distribution beyond streaming to secure offline screenings and managed exhibitions
• ✔ Multi-layer content protection combining encrypted uploads, DRM-controlled playback, and device/session-bound access
• ✔ Authorised offline and public playback, limited by location, device, and defined time windows
• ✔ Centralised rights control, allowing creators to decide where, how, and for how long content can be shown

This makes R2H LIVE a creator-safe, TV-first release ecosystem—enabling wide reach without compromising control, ownership, or security.

R2H LIVE is not a conventional OTT mobile application. It is a release-to-home ecosystem, inspired by how DTH (Direct-to-Home) transformed television viewing in India.

Built with a TV-first philosophy, R2H LIVE is designed for shared, living-room experiences—where stories are meant to be watched together. Web and mobile platforms act as supporting screens, enabling discovery, access, and continuity without replacing the primary home-screen experience.

Content Designed for the Big Screen

R2H LIVE focuses on cinematic and long-form content curated specifically for large home displays, including:

• ✔ Independent feature films
• ✔ Regional and cultural cinema
• ✔ Documentaries
• ✔ Short Films
• ✔ Music videos
• ✔ TV shows and curated series
• ✔ TV & Private Channel

By prioritising television as the primary screen, R2H LIVE restores cinema and immersive storytelling to a family-centric viewing environment, moving beyond fragmented, individual-only mobile consumption.

R2H LIVE is designed for broad household adoption and supports the following platforms:

The support is continuously expanding to cover older and newer TV sticks, including non-4K models.

R2H LIVE welcomes content partners from the following categories:

• ✔ Independent filmmakers
• ✔ Regional creators
• ✔ Documentary producers
• ✔ Emerging storytellers
• ✔ Studios exploring alternative distribution models
• ✔ Institutions, private organisations, and government agencies seeking branded content

If your content has value, R2H LIVE is open to you.

A content aggregator is an entity or platform that collects, manages, and distributes content from multiple creators or rights holders to one or more distribution platforms, while ensuring rights, compliance, and technical standards are met.

Creators can choose one or multiple monetisation models:

• ✔ Pay-Per-View (PPV)
• ✔ Rental
• ✔ Advertisement-supported release
• ✔ Subscription inclusion
• ✔ Hybrid monetisation

• * Creators start earning from Day 1
• * No CPM, CPC, or algorithm dependency

R2H LIVE uses multiple layers of security to protect films and digital content from piracy, unauthorised access, and illegal redistribution.

• ✔ Secure, encrypted content uploads and storage
• ✔ Encrypted streaming delivery to prevent copying or interception
• ✔ DRM-enabled playback to restrict unauthorised downloads and screen capture
• ✔ Token-based, session-controlled playback to prevent link sharing and misuse
• ✔ Access controls aligned with the creator’s monetisation model (PPV, rental, subscription, or ad-supported)

These measures ensure creators retain control over their content while viewers enjoy a secure and reliable playback experience across Smart TVs, web, and mobile devices.

Media consumption has globally shifted from cable TV to Smart TVs and online platforms—a trend known as cord-cutting. While this emerged early in markets like the U.S., television in India continues to remain the most family-centric screen, particularly in rural and semi-urban households where Smart TV adoption is rapidly increasing.

R2H LIVE follows a reverse-penetration strategy:

• ✔ Build adoption in rural and semi-urban homes
• ✔ Embed cinema into everyday family viewing
• ✔ Expand organically into urban markets

This TV-first approach enables wider household reach, shared viewing experiences, and inclusive growth—bringing meaningful cinema and long-form video entertainment directly to homes, not just personal devices.

R2H LIVE is built with global reach in mind. While availability may vary based on content rights, regional regulations, and individual release strategies, international access is a key part of the platform’s long-term roadmap.

Some films available on R2H LIVE are released with official Indian film certification (such as CBFC certification). To respect certification terms, licensing agreements, and local regulations, such content may be delivered using GEO-fencing controls.

GEO-fencing ensures that films are accessible only in approved regions, helping protect creators, distributors, and the platform from regulatory conflicts.

This approach allows R2H LIVE to:

• ✔ Maintain legal and certification compliance
• ✔ Protect creator rights across multiple territories
• ✔ Enable responsible global expansion without compromising content integrity

✖ Content creators who have granted exclusive rights of their work to another individual, organisation, or establishment
✖ Content creators without the requisite copyrights or legal permissions to publish their work
✖ Content creators whose content violates applicable laws, regulations, or platform policies