R2H LIVE – A New Era of Home Entertainment

Film Release

R2H (Release-to-Home) is a new, decentralised content-release platform designed to bridge the gap between aspiring filmmakers and real audiences. Just as DTH (Direct-to-Home) transformed global broadcasting and home entertainment in the late ’90s and early 2000s, R2H brings films directly to viewers’ homes—but with a completely new ideology.

Conceived in 2014, well before today’s major OTT giants entered the Indian market, R2H was created with a clear mission: to democratise film distribution. Every good film deserves to reach its audience without being restricted by theatre limitations, complicated commercial negotiations with OTT platforms, or industry gatekeeping.

Unlike traditional OTT services—which offer only a small, commercially filtered catalogue—R2H functions as a true marketplace powered directly by content creators, with no agency cuts, no middlemen, and no hidden commissions.

Most new OTT entrepreneurs fail to penetrate the market because they simply copy the generic model of acquiring a few movie rights. This not only limits catalogue diversity but also fails to meet the evolving expectations of viewers, ultimately forcing audiences to subscribe to multiple OTT platforms.

Large multinational OTTs like Netflix and Amazon Prime can sustain this model only because they are backed by massive investments from their global business verticals. For emerging platforms, copying that ideology is neither practical nor sustainable.

R2H introduces a fundamentally different, creator-first, decentralised release system—designed for the future of independent cinema and audience choice.